Ebay - Business report Research Paper Example | Topics and Well Written Essays - 1750 words

Ebay - Business report - Research Paper ExampleWith the varying market conditions and the p indications of the customers, the business of eBay developed significantly in recent times. This can be acceptable with reference to the fact that the participation reported a profit of $4.4 billion in the year 2014, which was beyond its foreboding (BBC, 2014). From the perspective of providing an e-business background of eBay, it must be mentioned that the company utilises a service of online payment named PayPal, which facilitates and eases in make transactions on behalf of the make doers as well as the buyers (Bensinger, 2012).Prior to conducting a detailed e-marketing study on eBay, it is essential to obtain a brief idea about the external setting of the company. With this concern, the theoretical construction of Porters five forces is taken into concern for analysing the external situation of the company. From the analysis, it is evident that eBay faces a run level of threat relatin g to the entrance of new market players in the pains, as there persists lower levels of penetration requirement. Apart from this, the buyers and suppliers bargaining power are deemed to be high and moderate respectively owing to the understanding that different e-commerce companies offer parallel products and/or services as that of eBay and the suppliers remain much eager to sell by making effective use of well-established online sites. Finally, eBay faces low level of threat of alternatives or substitutes, as the company offers certain attractive features to the potential customers that entail auctions and buyer protection among others. Apart from the above discussed aspects, the company similarly faces high level of threat from the existing business market competition in the similar industry due to the presence of already existing companies like Alibaba and Amazon among others (Hao, 2013).E-marketing analysis of eBay clearly